When you are designing your website, you have to bear in mind that one of the important aspects of having a good site is checking Google search engine ranking of keyword. Every website needs to have a good page rank that is not only made by an SEO company but by an expert designer too.
You cannot expect for a high page rank without checking Google search engine ranking of keyword. There are many cases when websites lost their page rank and it was due to a bad optimization of their web page. So it is not only your duty to make your page rank good but it is also your duty to check google ranking keyword.
If you find that your keyword is not performing well on the search engine then you have to take help of experts to find out what is the reason behind the low ranking of your keyword. There are several reasons, which can be the reason for low page rank of your keyword.
The first reason is not being optimized for search engines. The major search engines like Google, Yahoo and Bing do not display the keyword in its results on page 1, even if your keyword is very popular. If you are a beginner then it would be better for you to look for help from experts who will guide you for this purpose. The good thing about experts is that they will check if you are optimizing for the right keywords, which is possible for an expert in that field.
The second reason is over optimization of your website. In order to keep your website up with the latest trends, your site should be checked regularly to make sure that it is up to date. With constant update of your website, you can expect to gain a page rank that is higher than the existing page rank and you can get to get your website a better position on search engines.
The third reason is a great number of back links pointing to your website. By checking Google back links you can find out the number of visitors visiting your website. However, the only problem with this is that you need to do that manually.
Therefore, checking for a high volume of back links is not a difficult job. When your visitors come in a long tail format which include links back to your website then this gives a good idea for your website. If your website is getting a good amount of traffic, it will be a good time to check keyword rankings of your keyword.
If you want to design a new website design and check keywords ranking of keywords, the best thing for you to do is to look for an expert. An expert will always check keywords ranking for your keyword and he will also give you some advice for website designing.